We’ve been detailing the trademark bullying ways of Buc-ee’s, famous gas station and convenience store chain in the American south and infamous IP bully, for over a year now. Buc-ee’s seems to think that any semi-related business that has branding that involves a cartoon animal or in any way references beavers somehow violates its trademark rights, no matter how absurd a claim of potential public confusion might be. I’ve likened them to the Monster Energy of convenience stores and it’s all gotten bad enough that John Oliver has dedicated multiple segments of his show to both highlight how shitty this company behaves and to dare them to sue him and his crew.
Now, the proper response to what is becoming a full on PR nightmare for the company would be to do some serious introspection, realize that its behavior is antagonistic and ultimately counter-productive, and then promise the public to do things better and differently in the future. Or, if you’re the Buc-ee’s brass, you instead publicly state that the only real problem here is all them damned libs.
Gas station and travel center chain Buc-ee’s said it will seek out “conservative, business friendly” states for new locations after receiving pushback over its decision to go after small business owners with allegedly similar logos.
“We have a lot of opportunities. We’re growing. We’re building in a lot of places, but when you find a conservative, business-friendly state with a phenomenal workforce, it makes a difference,” CEO Arch Aplin III said in a video clip posted by Arkansas Gov. Sarah Huckabee Sanders (R).
“And I’m starting to realize life’s too short to try to build in places that people don’t appreciate what you’re bringing versus a place like this, where people do appreciate what you’re building,” Aplin continued.
This response is so absurd as to be nearly a non-sequitur. Buc-ee’s has received public pushback for its trademark bullying ways in Missouri, Texas, South Carolina, and most recently Ohio. These are not bastions of left-wing government, folks. Hell, some of the most direct pushback in Ohio has come from its governor, Mike DeWine, who is a tried and true Republican.
Ohio Gov. Mike DeWine (R) has argued the company’s decision to sue a local business operator in Beavercreek, Ohio, for alleged trademark infringement was “ridiculous.”
I realize that the way we’re supposed to operate in 2026 is to reduce any and all conflict and conversation into some kind of red team, blue team partisanship, but that’s stupid and I won’t participate. And neither should you, in case that weren’t obvious. The pushback Buc-ee’s has received isn’t another spoke in the fabricated culture wars some craven politicians are attempting to push on everyone. It’s a result of a big company bullying tons of local small businesses for no reason that is actually justified by trademark law.
But if Buc-ee’s wants to take it’s beaver-ball and go home, fine. Whatever limits the spread of its trademark bullying is just fine with me.